BA (Hons) Visual Communication: Graphic Design

What entry requirements do I need?

You will need a minimum of: Minimum of 64 UCAS points (160 old system) from a BTEC Level 3 Diploma or Extended Diploma / A Levels / Foundation Diploma / Access Diploma in a related subject; if English is not your first language, an IELTS score of 6.5 with a 6 in writing; proof of qualifications; a satisfactory reference.

What will I learn?

Our Visual Communication: Graphic Design course will give you a wide range of skills, techniques, and initiative, allowing you to make a big impact in a broad range of industry areas. Your passion for graphics will help you to flourish during the degree helping you to develop your own communicative style in a variety of contexts and environments.

You will develop a solid understanding of graphic design principles, while having the freedom to express your creative talents across a wide range of technologies and industries including, design for print and screen, moving image, packaging, publishing, brand identity, and typography and persuasive visual messaging.

In the first year we will introduce you to the core elements of communication and design, helping you to gain a solid understanding of visual language, visual identity, visual voice, and typography and letterform. You will also be able to contextualise your work, helping you to develop your own style and approach to meeting design briefs. Core modules

  • 101 - Visual Voice
  • 102 - Typography & Letterform
  • 103 - Exploring Visual Language
  • 104 - Visual Identity
  • 105 - Contextual Studies 1
  • 106 - Professional Development

During the second year you will develop more critical and analytical skills as you begin to develop the principles and fundamentals from the first year. You will be free to experiment with visual language and make your communication clear and concise. You will be given further context to graphic design, understand publishing design and begin to evaluate your work on a personal and professional level, all helping to prepare you for your final year. Core modules

  • 201 - Developing Visual Language
  • 202 - Experimental Visual Language
  • 203 - Publishing Design
  • 204 - Contextual Studies 2
  • 205 - Professional Practice

In your final year you will be able to fine-tune your innovative approaches to client briefs and reflect upon past practice. You will undertake your dissertation project and have a thorough understanding of visual language and communication, preparing you for a long and successful career in the industry. Core modules

  • 301 - Realising Visual Language
  • 302 – Dissertation
  • 303 - Professional Development and Progression
  • 304 - Major Project

The modules shown for this course are those currently being studied by our students, or are proposed new modules. Please note that programme structures and individual modules are subject to amendment from time to time as part of the University’s curriculum enrichment programme and in line with changes in the University’s policies and requirements.

What could I progress on to?

Once you have graduated, you will have a diverse range of transferable skills that will enable you to start you career in this exciting industry. You will be fully equipped to seek out roles and apply your knowledge as a freelance designer, or equally equipped to work in graphic design agencies around the world. Other options could include further study onto MA programmes or complete a Post Graduate Certificate of Education.

Additional Course Details for 18/19

  • Course code 16641Y1
    Course name BA (Hons) Visual Communication: Graphic Design Year 1
    Campus Station Plaza Campus
    Study mode Full-Time
    Days Mon,Tue,Wed,Thu,Fri
    Full Cost Fees £7,500.00
    Start date 02/10/18
    Duration 30 week (s)

Additional Course Details for 19/20

  • Course code 16641Y1
    Course name BA (Hons) Visual Communication: Graphic Design Year 1
    Campus Station Plaza Campus
    Study mode Full-Time
    Days Mon,Tue,Wed,Thu,Fri
    Full Cost Fees £7,500.00
    Start date 01/10/19
    Duration 30 week (s)

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Sometimes it can be difficult to decide the right level at which to study. The guide below will help you work which level is best for you.

Entry Level

These courses are for students who want to start progressing up the qualifications levels or have no previous qualifications.

Vocational Level 1

You must have a mixture of grades E to G at GCSE to study at this level.

Vocational Level 2

You must have two grade D's and two grade E's at GCSE or a relevant level 1 qualification to study at this level.

Vocational Level 3

These courses are equivalent to A levels, you must have at least four GCSE's at grade C or above or a relevant level 2 qualification.

A Levels

A levels are level 3 courses, you must have or expect 5 A-C grades at GCSE level including Maths and English.
Foundation Degree and Degree Our university courses typically require a relevant level 3 qualification or 120 UCAS points.